The It-girls of advertising

The NewJeans Portfolio.

Welcome to the 'The NewJeans Portfolio' - a site dedicated chronicling magazines, brand endorsements & partnerships of NewJeans.

Blue Chips

Due to their popularity and reliability, NewJeans have earned the nickname "Mega Blue Chips" in the advertising industry. As of right now, they are regarded as one of the most sought-after advertising models in South Korea, having signed numerous endorsement and sponsorship deals ranging from food and beverage, clothing, beauty and jewellery products to mobile applications and technological products.

Extraordinary Influence

With the rise of foreigners' interest in Korea fashion and style,domestic companies have selected stars like NewJeans as their main models due to their global recognitionCurrently NewJeans is showing its global status and influence with all members acting as global fashion ambassadors for major fashion companies such as Chanel, Gucci, Celine, Dior, Louis Vuitton and many more
.

Shaping The Global Fashion Industry

NewJeans are the youngest artists to have been listed in the Business of Fashion 500 Class of 2023.The BoF 500, which lists the people shaping the global fashion industry, added the NewJeans under the Model & Muse category for their ability to secure numerous luxury brand ambassadorships and endorsement deals from brands, including Chanel, Dior, Burberry, Armani Beauty, Louis Vuitton, Coca Cola, Apple, Gucci, and YSL BeautyIn Korea, the girls appears frequently on numerous solo covers of major fashion titles like the local editions of Vogue, Elle, Cosmopolitan, Harper’s Bazaar and Marie Claire.

Info

Since their debut in 2022, NewJeans has influenced many fashion and make-up trends with their Y2K-inspired concept - a style that has established them as "a symbol" of the Y2K fashion resurgence in South Korea.As the group's distinctive brand & identity has become a blue-chip advertising product. NewJeans has become one of the most sought-after advertising models in South Korea, pulling brand deals from various clothing, beauty and jewellery brands domestically and internationally.This site aims to present information about NewJeans and its members within the fashion and advertising industry.Disclaimer: Any content provided on this website were acquired from internet sources that is publicly accessible. Materials including, photos, videos and gifs are copyrighted to their rightful owners; no copyright infringement is intended. We are not affiliated in any way with NewJeans, ADOR, or HYBE Corp.

Commercial Films

Brand Ambassador

New!

Indomie

(2024 - present)

Calvin Klein

(2024 - present)

Celine

(2024 - Present)

Gucci Beauty

(2024 - present)

UGG

(2024 - present)

Pepero

(2023 - present)

Carin Glasses

(2023 - present)

DIOR

(2023 - present)

Coca - Cola

(2023 - present)

YSL Beauty

(2023 - present)

Levi's

(2023 - present)

Olens

(2023 - present)

Seoul Fashion Week

(2023 - present)

Chanel

(2023 - present)

Armani Beauty

(2023)

LG Gram

(2023)

Burberry

(2023 -2024)

Louis Vuitton

(2022 - present)

Gucci

(2022 - present)

Musinsa

(2022 - 2023)

Brand Model/Muse

Lotte Zero

(2024 - present)

Lotte Gum

(2024 - present)

Hyundai Duty Free

(2023 - present)

STONEHENgE

(2023 - present)

Nike Korea

(2023 - present)

5252 by O!Oi

(2022 - 2023)

Events

Gucci Cultural Month

(24.10.22)

HANNI at Photocall event for Gucci Cultural Month in Seoul, South Korea

LOUIS VUITTON Womenswear S/S 2025

(24.09.21)

HYEIN at Louis Vuitton Womenswear Spring-Summer 2025, Paris Fashion Week

GUCCI Istante

(24.09.21)

HANNI at GUCCI Womenswear Spring-Summer 2025, Milan Fashion Week

Ink Vinyl Tint Pop-Up Store

(24.09.21)

DANIELLE at YSL Beauty 'Ink Vinyl Tint' pop-up store in Seoul, South Korea

Seoul Fashion Week

(24.09.03)

NEWJEANS at 2024 Spring-Summer collection at Seoul Fashion Week

Everyday Hyunday

(24.08.01)

NEWJEANS at Hyundai Department Store Duty Free ‘Everyday Hyunday’ Photocall event in Seoul, South Korea.

LOUIS VUTTON Fall-Winter 2024 Pop-Up

(24.07.26)

HYEIN at the Louis Vuitton Fall-Winter 2024 pop-up event held at Shinsegae Department Store's Gangnam branch in Seoul, South Korea.

Korean Tourism

(24.07.11)

NEWJEANS attended the 2024 Honorary Ambassador Appointment Ceremony for Korean Tourism held at the Grand Ballroom of the Grand Hyatt Seoul Hotel in Yongsan-gu, Seoul.

CELINE Midosuji

(24.08.07)

DANIELLE at the CELINE Midosuji store opening in Osaka, Japan

DIORIVIERA Pop-up Store

(24.05.29)

HAERIN at DIOR BEAUTY 'DIORIVIERA' pop-up store event in Seoul South Korea

DIORIVIERA 2024

(24.05.29)

HAERIN at DIOR 'DIORIVIERA 2024' launching event in Seoul South Korea

Loveshine Factory Seongsu

(24.05.29)

DANIELLE at YSL BEAUTY 'Loveshine Factory SEONGSU' in Seoul, South Korea

Nuit Blanche

(24.04.23)

MINJI at CHANEL ‘Nuit Blanche’ in Seoul, South Korea

Taipei 101 Boutique

(24.04.23)

DANIELLE at CELINE 'Taipei 101 Boutique' opening event in Taipei, Taiwan

DIOR 2024 Pre-Fall Collection

(24.04.15

HAERIN at Dior 2024 Pre-Fall Collection in Brooklyn, New York.

Nike Dynamic Land

(24.03.29)

NEWJEANS at Dynamic Land for the launch of the Nike AirMax Dn

YSL Beauty Loveshine Factory

(24.03.25)

DANIELLE at the YSL BEAUTY ‘Loveshine’ launch party in Paris, France.

Incheon Airports Customs

(24.03.22)

NEWJEANS attended the Incheon Airport Customs PR Ambassador Appointment Ceremony at Incheon Airport in Seoul, South Korea

Louis Vuitton Womenswear F/W 2024

(24.03.06)

HYEIN at Louis Vuitton Womenswear Fall-Winter 2024, Paris Fashion Week

GUCCI Womenswear F/W 2024

(24.02.23)

HANNI at Gucci Womenswear Fall-Winter 2024, Milan Fashion Week

Nike Orchard

(24.02.03)

NEWJEANS at Nike Singapore's new flagship store in Orchard Road

Seoul Fashion Week

(24.02.01)

NEWJEANS at 2024 Fall-Winter collection at Seoul Fashion Week

CHANEL S/S 2024 Haute Couture

(24.01.23)

MINJI at CHANEL Spring-Summer 2024 Haute Couture in Paris, France

DIOR Menswear Fall-Winter 2024

(24.01.19)

HAERIN at DIOR Menswear Fall-Winter 2024, Paris Fashion Week

DIOR Holiday Collection

(23.12.22)

HAERIN at Dior Holiday pop-up store in Tokyo, Japan

DIOR Boutique

(23.12.16)

HAERIN at Dior Women’s Boutique at Pangyo Hyundai Department Store in Seongnam, South Korea

BURBERRY Hoilday Collection

(23.11.27)

DANIELLE at Burberry Hoilday pop-up store in Seoul, South Korea

DIOR Cruise 24

(23.11.21)

HAERIN at DIOR ‘Cruise 24’ in Hong Kong

LOL WORLDS Media Day

(23.11.15)

NewJeans at the League of Legends World Championship 2023 Media Day in Seoul, South Korea.

Hyundai Department Duty Free Store

(23.11.06)

NewJeans at The Hyundai Seoul to commemorate the 5th anniversary of the opening of Hyundai Department Duty Free Store in Seoul, South Korea

Seongsu Rose

(23.10.05)

DANIELLE at opening ceremony of BURBERRY 'Seongsu Rose' pop-up store in Seoul, South Korea

LOUIS VUITTON Womenswear S/S 2024

(23.10.02)

HYEIN at Louis Vuitton Womenswear Spring-Summer 2024,  Paris Fashion Week

GUCCI Ancora

(23.09.22)

HANNI at GUCCI 'Ancora' Collection, Milan Fashion Week

BURBERRY Winter Collection

(23.09.15)

DANIELLE at BURBERRY Winter Collection pop-up store in Seoul, South Korea

Seoul Fashion Week

(23.09.05)

NewJeans at 2024 Spring-Summer collection at Seoul Fashion Week

Lady Dior Celebration

(23.09.01)

HAERIN at DIOR ‘Lady Dior Celebration’ Exhibition in Seoul, South Korea

YSL Beauty

(23.09.01)

DANIELLE at YSL Beauty POP UP store in Seoul, South Korea

Bee My Love

(23.08.08)

HANNI at CHAUMET 'Bee My Love' pop-up store in Seoul, South Korea

CodesCouleur

(23.06.28)

MINJI at CHANEL ‘CodesCouleur’ pop-up store in Seoul, South Korea

Levi’s 501 Experience

(23.05.20)

NewJeans at Levi's 501 Experience celebrating 150 Years of 501 Denim in Seoul, South Korea

Gucci Cruise 2024

(23.05.16)

HANNI at GUCCI Cruise 2024 fashion show held at Gyeongbokgung Palace at Seoul, South Korea

Miss Dior Exhibition

(23.05.10)

HAERIN at DIOR 'Miss Dior Exhibition' pop-up in Seoul, Korea

LOUIS VUITTON Womenswear Pre-Fall 2023

(23.04.29)

HYEIN at LOUIS VUITTON Women's Pre-Fall 2023 Collection show on Jamsugyo Bridge in Seoul, South Korea

Levi's in Harajuku Hakkakukan

(23.04.06)

NewJeans at Levi's Flagship store in Tokyo, Japan

Musinsa in Harajuku Hakkakukan

(23.04.06)

NewJeans at Musinsa Tokyo pop-up Store in Tokyo, Japan

Seoul Fashion Week

(23.03.15)

NewJeans at Seoul Fashion Week 2023 Fall-Winter Collection

LOUIS VUITTON Womenswear Fall-Winter 2023

(23.03.06)

HYEIN at LOUIS VUITTON Womenswear Fall-Winter Collection, Paris Fashion Week

Tokyo Girls Collection 2023

(23.03.04)

NewJeans at Mynavi Tokyo Girls Collection 2023 S/S in Tokyo, Japan

GUCCI Womenswear Fall-Winter 2023

(23.02.24)

HANNI at GUCCI Womenswear Fall-Winter Collection, Milan Fashion Week

Seoul PR

(23.02.16)

NewJeans at Seoul PR Ambassador Appointment Ceremony in Seoul, South Korea

YSL BEAUTY

(23.01.18)

DANIELLE at YSL BEAUTY launching event in Seoul, Korea

GUCCI Gift pop-up

(22.12.09)

HANNI at GUCCI Gift pop-up store event in Seoul, South Korea

Maison Margiela

(22.11.18)

DANIELLE at Maison Margiela Pop-up Store in Seoul, South Korea

2022 Love Your W Event

(22.10.28)

NewJeans performed at 2022 Love Your W Event in Seoul, South Korea

Coca-Cola ZERO DREAM WORLD

(22.10.21)

NewJeans At Coca-Cola ZERO DREAM WORLD Pop-Up Event in Seoul, South Korea

BURBERRY Alpine

(22.10.18)

DANIELLE at BURBERRY ‘Alpine Outerwear’ Pop-up event in Seoul, South Korea

DIESEL

(22.09.22)

HYEIN at DIESEL Hanman Store opening event in Seoul, South Korea

MOSCHINO Pop Up Store

(22.09.15)

HANNI at MOSCHINO Pop-up store event in Seoul, South Korea

N°1 DE CHANEL GARDEN

(22.08.02)

NewJeans at N°1 DE CHANEL GARDEN in Seoul, South Korea

Magazines

W Korea Christmas Special (December 2022 Cover)

Photography by Heejin Min

Source:  IG | Web Article | Video Interview

HYEIN - VOGUE Korea x Louis Vuitton (November 2022 Digital Issue)

Photography by Hyein Lee

Source: IG | Web Article | Video Interview

GQ KOREA x Comme Des Garçons (October 2022 Issue)

Photography by Park Jongha

Source: IG | Web Article | Video Interview

Harper’s Bazaar Korea x Dior (October 2022 Issue)

Photography by Park Jongha

Source:  IG | Web Article | Video Interview

Super Elle Korea x Chanel Beauty Korea  (September 2022 Cover)

Photography by Kim Ji Yong

Source: IG: 1, 2 | Article

Magazines

HAERIN - W Korea x 2024 Dior Cruise (December 2023 Feature)

Photography by Song Siyoung

Source: IG | Web Article

HAERIN - VOGUE Hong Kong x Dior (December 2023 Cover)

Photography by Park Jongha

Source: IG | Web Article

HAERIN - ELLE Korea x DiorJoaillerie (December 2023 'D Edition' Cover)

Photography by Kim Hee June

Source:  IG | Web Article | Video Interview

DANIELLE - ALLURE Korea x Bulgari (December 2023 Cover)

Photography by Park Jongha

Source: IG | Web Article | Video Interview

HAERIN - W Korea x Dior Beauty (December 2023 Digital Cover)

Photography by Jooyoung Ahn

Source: IG | Web Article | Video Interview

MINJI - MARIE CLAIRE Korea x Chanel Beauty (December 2023 Digital Cover)

Photography by Go Won-tae

Source: IG | Web Article | Video Interview

FLAUNT US issue 189 (November 2023 Cover)

Photography by Yoona Shin

Source

DANIELLE - MARIE CLAIRE Korea x Burberry (November 2023 Cover)

Photography by Go Won-Tae

Source: IG | Web Article | Video Interview

HANNI - VOGUE Korea x Gucci (November 2023 Digital Cover)

Photography by HEEJUNE KIM

Source: IG | Web Article | Video Interview

MINJI - Moncler x Palm Angels for ESQUIRE Korea (November 2023 Digital Issue)

Photography by Daehan Chae

Source: IG | Web Article | Video Interview

MARIE CLAIRE Korea x Moose Knuckles Canada (October 2023 Issue)

Photography by Yoona Shin

Source: IG| Web Article | Video Interview

MINJI - Harper’s BAZAAR Korea x Chanel Fine Jewelry (October 2023 Digital Cover)

Photography by Jooyoung Ahn

Source: IG | Web Article | Video Interview

HANNI - Harper’s BAZAAR Korea x Armani Beauty (September 2023 Digital Cover)

Photography by Shin Seonhye

Source: IG | Web Article | Video Interview

HANNI - ELLE Korea x Chaumet(September 2023 Digital Cover)

Photography by Go Won-Tae

Source: IG | Web Article | Video Interview

Nylon - Lollapalooza

Source

HAERIN - COSMOPOLITAN Korea x Dior Beauty(August 2023 Issue)

Photography by Seonhye Kim

Source: IG | Web Article | Video Interview

MINJI - VOGUE Korea x Chanel (August 2023 Digital Cover)

Photography by Go Won-Tae

Source: IG | Web Article

V Magazine x Cartier (July 2023 Issue)

Photography by Cho Giseok

Source

Rolling Stone Special Edition Zine with NewJeans

Source:

W Korea Vol.7 July 2023 Issue

HANNI x Gucci

Photography by Go Won Tae

Source: IG | Web Article

DANIELLE x OMEGA Aqua Terra

Photography by Park Jongha

Source: IG | Web Article | Video Interview

Highsnobiety Magazine (Limited Edition Issue)

Photography by Park Sangjun

Source

W Magazine, Volume Three: The Pop Issue

*Photography by Yoona Shin

Source

Minji - W Korea x Chanel Beauty (Seoul Jazz Festival Edition 2023)

Photography by Hyewon Kang

Source: IG | Web Article | Video Interview

Danielle - DAZED Korea x Burberry (June 2023 Cover)

Photography by Yoon Jiyong

Source: IG | Web Article

HYEIN - Harper’s BAZAAR Korea x Louis Vuitton (May 2023 Issue)

Photography by Ki-seok Jo

Source: IG | Web Article | Video Interview

HAERIN - VOGUE Korea x Dior (May 2023 Digital Cover)

Photography by Kim Shin-ae

Source: IG | Web Article | Video Interview

HYEIN - VOGUE Korea X Louis Vuitton (April 2023 Issue)

Photography by Heejun Kim

Source: IG | Web Article

HANNI - W Korea X Gucci (March 2023 Digital Cover)

Photography by Mok Jeong-wook

Source: IG | Web Article

HANNI - MARIE CLAIRE Korea X GUCCI (March 2023 Cover - 30th Anniversary Special Edition)

Photography by Go Won-tae

Source: IG | Web Article | Video Interview

DANIELLE - VOGUE Korea X Burberry( March 2023 Digital Cover)

Photography by KIGON KWAK

Source: IG 1 | 2 | 3 | Video Interview

MINJI - ELLE Korea X Chanel Beauty (March 2023 Cover)

Photography by Park Jong-ha

Source: IG | Web Article | Video Interview

VOGUE US (March 2023 Feature)

Photography by Cho Giseok

Source

SPUR Magazine (March 2023 Issue)

Photography by Siyoung Song

Source

NME Magazine (January 2023 Issue)

Photography by Siyoung Song

Source

Magazines

MINJI - DAZED KOREA x Chanel

Photography by Go Won-tae

Source:  IG | Web Article | Video Interview

HAERIN - SUPER ELLE BEAUTY x Dior Beauty (November 2024 Digital Cover)

Photography by Go Won-tae

Source:  IG | Web Article: 1, 2, 3, 4

HommeGirls (Volume 12)

Photography by Siyoung Song

Source: 1, 2, 3, 4, 5, 6, 7

HAERIN - MARIE CLAIRE Korea x Dior (November 2024 Cover)

Photography by Go Won-tae

Source:  IG | Web Article: 1, 2 | Video Interview

DANIELLE - Esquire Korea x Celine (November 2024 Cover)

Photography by Lee Jun-kyung

Source:  IG | Web Article | Video Interview

Billboard Korea (Artist Issue 1)

Source

ELLE Korea x Calvin Klein (November 2024 D Edition Cover)

Photography by Song Si-young

Source: IG | Web Article | Video Interview

MINJI - MARIE CLAIRE Korea x Chanel Beauty (October 2024 Digital Cover)

Photography by Ahn Joo-young

Source: IG | Web Article

MINJI - Harper’s BAZAAR Korea x Chanel Fine Jewelry (September 2024 Digital Cover)

Photography by Ko Won-tae

Source: IG | Web Article | Video Interview

HANNI - DAZED Korea x Gucci (September 2024 Cover)

Photography by Song Siyoung

Source:IG | Web Article | Video Interview

DANIELLE - POP Magazine x Celine (Issue 51 — Autumn/Winter 2024)

Photography by Hedi Slimane

Source: 1, 2

HAERIN - W Korea x Dior Beauty (September 2024 Pictorial)

Photography by Kim Seon-hye

Source: 1 2

MINJI - VOGUE Korea x Chanel (September 2024 Digital Cover)

Photography by Pak Bae

Source: IG | Web Article

MINJI - VOGUE Korea x Chanel (August 2024 Feature)

Photography by Pak Bae

Source: IG | Web Article

MINJI - W KOREA x Chanel Beauty (16th Seoul Jazz Festival 2024 Cover)

Photography by Ahn Joo-young

Source: IG | Web Article | Video Interview

THE FACE Magazine (Issue 19 Summer 2024)

Photography by Petra Collins

Source: IG | Web Article

HAERIN - Harper's BAZAAR Korea x Dior Joaillerie (May 2024 Digital Cover)

Photography by Kim hee Joon

Source: IG | Web Article | Video Interview

DANIELLE - MARIE CLAIRE Korea x Celine (May 2024 Cover)

Photography by Park Jongha

Source: IG | Web Article | Video Interview

HAERIN - W Korea x Dior Beauty (May 2024 Pictorial)

Photography by Kim Seon-hye

Source: IG | Web Article

HYEIN - ELLE Japan x Louis Vuitton (May 2024 Cover)

Photography by SangHun Lee

Source: IG | Web Article

DANIELLE - W Korea x Celine (April 2024 Digital Cover)

Photography by Peter Ash Lee

Source: IG | Web Article | Video Interview

MINJI - ELLE Korea x Chanel Beauty (April 2024 D Edition Cover)

Photography by Ko Won-tae

Source: IG | Web Article

MINJI - W Korea x Chanel Beauty (April 2024 Feature)

Photography by Kim Hyung-sik

Source: IG | Web Article

HANNI - MARIE CLAIRE Korea x Chaumet (March 2024 Digital Cover)

Photography by Kim Sin Ae

Source: IG | Web Article | Video Interview

BILLBOARD Women in Music

Photography by Ssam Kim

Source: IG | Web Article

HAERIN - W Korea X Dior Beauty (March 2024 Pictorial)

Photography by Kim Seon-hye

Source: IG| Web Article

HYEIN - VOGUE Korea x Louis Vuitton ('Woman Now' March 2024 Cover)

Photography by PAK BAE

Source: IG | Web Article

HAERIN - W Korea x Dior (March 2024 Cover)

Photography by Kim Sin Ae

Source: IG | Web Article | Video Interview

HANNI - W KOREA x Gucci (February 2024 Cover)

Photography by Hiroshi Fujiwara

Source: IG | Web Article | Video Interview

HAERIN - ELLE Japan x Dior Beauty - (February 2024 Cover)

Photography by SIYOUNG SONG

Source: IG | Web Article

MINJI - Harper’s BAZAAR Korea x Chanel Beauty (January 2024 Digital Issue)

Photography by Choi Moon-hyuk

Source: IG | Web Article | Video Interview

HANNI & DANIELLE - VOGUE Australia (January 2024 Cover)

Photography by Hyea W. Kang

Source: IG | Web Article | Video Interview

2023 Spring/Summer Windbreaker Collection